is an appointment only showroom* specializing in high quality and distinctive Moroccan Berber carpets. We are dedicated to exploring the tradition of carpet making. Unusual and artistic pieces originating in rural areas are our main focus where composition and design are defined by history, family traditions and neighbors. This is a slowly vanishing art due to an increasingly digitalized and globalized world. It is of great importance to us to promote the uncompromising uniqueness and genuine quality which the women still express in their work.
All of our items can be purchased via email. Our webshop represents a fraction of our inventory. Please contact us with any inquiries, or special requests, and we will assist you with specifications of what we have available. We ship internationally. Shipping rates are based on the weight and volume of the item. Please consult our terms and conditions.
778 Bergen Street
Brooklyn, NY 11238
(+1) 917 530 5980
*Please note: we are moving overseas and our showroom in Brooklyn is no longer open.
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Terms and Conditions
The Berber people have lived in Morocco for thousands of years. Of the roughly seven hundred tribes about one-fifth made carpets. Although there are records of textiles dating as far back as the Middle Ages, there are no Berber rugs or textiles known that are more than two hundred years old.
Berber tents of the nomads have long been simple dwellings where carpets play an important role. They perform as furniture and fulfill other functional tasks to satisfy the needs of the inhabitants and their guests. The making of carpets and textiles, a routine where women come together, is a tradition that has been handed down from generation to generation over centuries.
After a couple successful Moroccan arts & craft exhibitions in Paris in the early 20th Century, the trade value of these carpets was recognized by Parisian merchandisers who started to form a burgeoning market in collaboration with the French Protectorate in Morocco. Prosper Ricard, head of the Indigenous Arts Bureau, documented the diversity of Berber rugs with their typical features from different tribes and regions in four volumes, Corpus des Tapis Marocaines. Workshops were set up in Fez and Casablanca to produce carpets for export which had to comply with the standards of the Indigenous Arts Bureau.
Le Corbusier was one of the first modernist architects to promote Berber rugs by incorporating them into his new concept of living. He appreciated them because of their rhythmic patterns, colors and textures. In the early 60’s Middle Atlas rugs and the red monochrome carpets from the region of Haouz were starting to gain popularity among a design conscious clientele in mostly German speaking countries. Slowly, a handful of collectors in the USA and in Europe started to develop interest in tribal rugs of Morocco which led to further research and attracted more attention. In the 1990’s several publications and the ICOC (International Congress of Oriental Carpets) in Marrakech changed the perception towards the Moroccan Berber carpet. The response of international rug dealers and new collectors was growing and attracted a wider audience.
Now, Berber carpets are more popular than ever. Due to high demand, the existence of older authentic Berber rugs has decreased drastically while production of market ready pieces has sharply increased.
Luckily, Berber woman are still weaving in remote rural areas and their rugs remain authentic testaments of their creative expression. These carpets are made for personal use by mostly sedentary or semi-nomadic woman. They are made in places where the conveniences of urban development have been slow to arrive and a strong weaving tradition has remained. These rugs are still used as bedding or blankets and are made by the women for their own families.
I`m currently traveling. Please check my Instagram account to get updates. If you have any questions or if you’d like to purchase a rug please contact me via email email@example.com. Rugs can be shipped from Europe, USA and from Morocco. See you soon!