A spectacular Boujad rug, 1990s-2000s, displaying an emblematic central motif on a strawberry red ground with an attractive color variation. The organically shaped motif is filled with a distorted checkerboard pattern in black and yellow, incorporating hints of grey and purple. Its composition has a modern appearance, with a design that clearly conveys a strong concept. Despite its utilitarian origins, the rug exudes exuberant charisma.

BOUJAD rugs are made by Arab groups and Arabized Berber groups but they are named after the town of Boujad. The surrounding region of this town lies in the western foothills of the Middle Atlas adjoining the Zaer tribal territory in the extreme western corner, and the town Beni Mellal at the northernmost edge of Western High Atlas. The knotted rugs have typically a low pile and are often made with mixed materials such as wool, cotton, textile scraps and industrial yarns. Their designs are often highly individual containing Berber motifs, motifs found in Rabat rugs, distorted checkerboard fields and gestural abstract patterns- all in lively colors.